Online reviews are the lifeblood of business in the online era. Forbes Magazine reports that a difference of ½ star on a Yelp review can affect a business revenue by 26%. Because of this, the use of fraudulent reviews is becoming rampant and used by competitors, disgruntled former employees, and customers to inflict harm on an innocent business. According to a Wall Street Journal investigation, “online reviews had a large effect” in depressing the sales of a competitor. In one specific example, revenue edge enjoyed by a business fell to 6.9% from 25% of the market.
Fraudulent reviews hurt business owners, their employees, and even consumers who may purchase products and services from a deficient competitor.
A review fraud investigation uses modern intelligent analysis tools to root out reviews which are inaccurate or falsely placed. Identifying the source of fake reviews can allow for a strategy to request removal, deal with a competitor, or be aware of employee activity. The investigative team culls thousands of reviews for each case to compare and identify the electronic fingerprints of fraudsters intending to harm your companies profits.
The findings and documentation is provided to the client in 5 – 7 business days, along with cross references to identities and company information. The most common version of the review fraud investigation requested by attorneys and company executives is listed below, and can be initiated using the instant order button.
Active Intel Investigations’ Review Fraud Investigation provides:
- Collect reviews posted
- Identify user names
- Cross reference social media (names, style, facial recognition, text matching)
- Date and time referencing
- IP address connection
- Eliminated competitors
- Photo location
- Receipt request
- Interview recip